Guest journey audit
From listing to check-out: OTA listing, website, confirmation email, welcome book, WhatsApp messages, review replies.
Deliverable: a map of the gaps, ranked by priority, with what to fix first.
From €500
Kate Chesnier
Marketing & guest journey
Hospitality marketing consultant · Paris
What your guests read should match what they live.
From your Booking listing to your Instagram page and welcome book, I find the gaps that cost you bookings and reviews. We start with a short, fixed-price project, so you can judge the result before going further.
Short-term projects
Three examples of missions, one concrete deliverable each
Fixed scope, price agreed upfront, delivered within days.
Social playbook
For your junior SMM specialist: differentiation, content pillars, trends, brand tone, visual rules, inspirations, formats, calls to action.
Deliverable: one shared playbook everyone works from, with a checklist to review every post against the same criteria.
From €700Welcome book or guest catalogue, rethought
Copy, structure and tone at the level of your brand: the story of the place, clear practical information, your services up front.
Deliverable: final content ready for layout. Layout and printing optional.
From €900
A regular presence
1–2 days a week inside your team: strategic advice, social media management, influencer collaborations, supplier briefing, performance tracking.
From €500 / day
How we work
01A 30-minute callYou describe your property and what bothers you. I tell you honestly whether I can help.
02A short projectScope and price agreed in writing before we start. Delivered within days.
03From strategy to executionWhat we build together becomes your team's everyday tool. I stay on as your strategic and operational partner, for as long as it's useful.
Work
What it delivered elsewhere
Over the period of the Black Friday social media campaign.
Drone and cinematic shoot for under €1,000 in exchange for room nights. Audit of 14 channels, from PMS to social media to the scripts of the Front Office, Wellness and F&B teams.
After relaunching an inactive Instagram account: useful leads and €9,000 in traceable sales.
50 welcome books revised, 40 listings rewritten for the website, Airbnb and Booking.
After a year of inactivity on LinkedIn (B2B benchmark: 2–5%).
Lead generation: 4 demos of the guest app in one month, on a new 5-star hotel market.
About me
I have led marketing in premium hospitality (B2C), hotel tech and B2B consulting, in Bangkok, Samui and Paris over the past 10 years. I have coordinated offers with the wellness and spa teams in the morning and produced an engaging carousel in the afternoon.
When I describe your property, I go deep into its origins and story, analyse your competitors, and build an authentic differentiation that guests are ready to pay a premium for, and that reduces complaints. Your guests feel the difference: their expectations match the reality.
I work in French, English and Russian.